Ideal Consumer

My ideal consumer is a teenage girl called Charlotte Atkin. She is 14 years old and lives at home with her Mum and Dad. Currently she studies at school as a student and does not work, as she is too young. From this she relies on her Mum and Dad to give her money to buy things. She receives an allowance of £15 per week and this is her money to do what she wants with. She mostly spends this money on going out with friends, she is not very good at saving which means when it comes to buying magazines she would want a low priced but goof quality magazine. Her parents would be in the category of C1 OR C2, which is based around people who are skilled working class and administrative or professional working jobs. By looking at what class the parents fall in to I can make my magazine suitable for them and affordable for them. Also as the parents will initially be paying for the magazine so I know the content of the magazine cannot be too edgy as they may hesitate to buy the magazine for their daughter.

As my ideal consumer is someone who does not work and relies on pocket money from her parents, I had to take in consideration that my magazine would need to be affordable by the target audience and form this my price would have to be low in order for my target audience to buy my magazine. As their only way of receiving money is through pocket money, the amount that my magazine costs would have to be minimal in order to allow my target audience to buy my magazine as well as allowing them to spend their money on other things this meaning they would be more encouraged to buy my magazine and carry on buying it through each issue produced.